targeting options

Age/Stage Targeting

Place your ads alongside relevant content on pages about:

• Pregnancy (by trimester)
• Baby (children under 1)
• Toddler (children 1-3)
• Young Children (children 3-5)
• Soccer Moms (children 5-13)

Category Targeting

Select any of these Moms Media content categories:

• Parenting
• Pediatric Health
• Pregnancy
• Family Activities
• Communities & Blogs

Behavioral Targeting

• Family Travel: Destination searches, vacation activity planning and vacation packages
• Family Shopping: Everything moms shop for, both on and offline, ranging from children’s clothing to household appliances
• Just For Moms: reach moms interested in beauty, health, fitness, skin care, hair care and more
• Family & Parenting: Everything related to family and parenting, from preparing for a baby to college financing and everything in between
• Demographic: Including targeting by age/stage and segments such as homemakers, urban moms and wealthy moms

Geo-demographic Targeting

Targeted ZIP codes with the highest concentration of specific types of moms, such as new moms or soccer moms

Visitor Retargeting

Recapture your customers by showing relevant ads to moms who have expressed interest in your product by recently visiting your site or having seen or interacted with your online advertising